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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. Brainstorm ways to bridge the gap between the current and the aspirational personality. Are you clear about the personality you’re projecting?

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Hackathons—HR’s best friend

hackerearth

The event held in San Francisco in 2014 drew over 100 professionals collaborated to come up with solutions to improve employee engagement. People can get all fired-up when they realize they aren’t going to be putting the company at risk by implementing avant-garde ideas in their everyday projects. Hackathons—an underrated tool.

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How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges. Qmarkets not only serves as our ideation management system, but also as an employee portal for all innovation-related issues.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.

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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.