The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Brainstorm ways to bridge the gap between the current and the aspirational personality. Are you clear about the personality you’re projecting? What personality does your business currently exude?
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