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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Are you clear about the personality you’re projecting? While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation.

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Top funds for innovative ideas and startups: Asia — India

hackerearth

Big companies are relying on mergers and acquisitions, joint ventures, and licensing, with huge funds set aside to grow and consolidate, for continuous and disruptive innovation. Source: Stanford Social Innovation Review. India Innovation Fund. Part 1: India.

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How to enable inclusive innovation

hackerearth

Utrecht-based BoP Innovation Center, a nonprofit foundation, held a hackathon in April 2018 in Africa to promote the use of virtual reality for inclusive business. Read more about their amazing projects for low-wage markets here.) For a truly inclusive approach, the poor need to be part of the process.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

The Stanford Social Innovation Review also looked at how to do this inside of not-for-profits. As of the first quarter of 2014, 30 percent of Fortune 500 companies did not have a mobile app, and less than half had a mobile website. Most companies are not targeting mobile products and capabilities in their innovation efforts.