Qmarkets

DECEMBER 4, 2019

In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015. These two yahoo software engineers would go on to become the founders of Whatsapp. The platform which eventually capitalised on our need for instant communication, was Whatsapp. Picture Perfect?

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Tullio Siragusa

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The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation.

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Qmarkets

FEBRUARY 1, 2018

In order to achieve this goal, the Bank undertook an initiative to change their corporate culture, so every employee would see innovation as part of their daily work; an aim they should constantly aspire to. Qmarkets not only serves as our ideation management system, but also as an employee portal for all innovation-related issues.

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