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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

So that you are aware, the data and insights in this report are based on the input of more than 500 digital transformation strategists and executives who are leading change within their organizations. Knowing the why of your customers is something that keeps many marketing and C-level executives up at night.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

In other words, an AI could be involved in every situation where large volumes of data are used to make complex decisions. Computers today process large volumes of data very quickly according to preset instructions. The amount and type of data being generated has reached a tipping point.