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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. Implement & Evolve Implement your strategies. Periodically revisit your strategies, ensuring they align with your brand personality.

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015. These two yahoo software engineers would go on to become the founders of Whatsapp. The platform which eventually capitalised on our need for instant communication, was Whatsapp.

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How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

As part of the new corporate strategy, Leumi realized that it would need an innovation management software engine to support the initiative. Qmarkets not only serves as our ideation management system, but also as an employee portal for all innovation-related issues.