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Environmental, Social, and Governance Strategy in the Workplace

IdeaScale

Environmental, social and governance strategy (ESG) refers to the three central factors in measuring the sustainability and ethical impact of an investment in a company or business. assets under management last year, up 33% since 2014, according to the U.S. The overall market for ESG investments has swelled to $8.7 trillion in U.S.

Strategy 145
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. Implement & Evolve Implement your strategies. Periodically revisit your strategies, ensuring they align with your brand personality.

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Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Superstar, BFF, Sweetie, etc.).

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Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

That sentiment all revolves around our content marketing strategy. The client we’re onsite with today working on an innovation strategy comes with an intriguing history. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy.

eBook 70
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Sofie Lindblom

Innovation 360 Group

In 2014 she received Microsoft’s award “IT girl of the year” for her work to break down stereotypes and inspire more girls to choose a profession in technology. Ideation and Creativity. Strategy and Business Development. Digitalisation and Social Media Strategy. Areas of expertise. Innovation Management and Systems.

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

In 2014 Facebook purchased WhatsApp for $19 billion, and it is now on target to hit one billion active users by the end of 2015. The platform which eventually capitalised on our need for instant communication, was Whatsapp.

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Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

Considering these sobering statistics, it’s little wonder that even the world’s largest companies are increasingly pursuing bold innovation strategies to withstand disruption, rather than resting on their laurels. Nestle: Powering Agile Ideation With Startups. So how are heavyweights like Amazon, Ford, and Samsung tackling innovation?