2016 Creative Thinking Creativity Ideation 
Brunner
MARCH 31, 2023
How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.
Idea to Value
MARCH 7, 2022
In 2016, I wrote the article What is innovation? I have also since seen a mounting amount of scientific research showing how women do not even get the same credit for their creativity or innovation work as if a man were to suggest the same idea. Creativity strategist Natalie Nixon is “the creativity whisperer for the C-Suite”.
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