2017 Disruption Marketing Roadmap 
ITONICS
OCTOBER 15, 2017
From November 7-9, you can find ITONICS as an exhibitor at the world’s largest gathering of innovation executives from large multinational firms: the Innovation Roundtable Summit 2017. In this presentation, Dr. Michael Durst (CEO and founder of ITONICS) will address: Trends and New Technologies: Connect the Market Pull and Technology Push.
hackerearth
NOVEMBER 20, 2017
“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. Also, Deloitte announced a partnership with McLaren Applied Technologies in mid-2017. Check out how the idea generation and project roadmaps here.).
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The Inovo Group
APRIL 17, 2017
An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. Mellbye, A.;
Paul Hobcraft
JULY 5, 2017
Innovation is advancing but most of it has been designed for a different time, the old era of stable markets, predictable solutions and having a clear sense of your competition. What we design in organizations is far too rigid and not highly adaptive and that is the not reflecting the needs we are facing in our more volatile markets today.
hackerearth
APRIL 30, 2018
Today, companies are trying to deal with huge amounts of data, lots of tech advances, and disruptive business models in a highly competitive environment, and the thought cloud has just about burst! The argument is that if Digital is the only way forward, shouldn't that be the KRA of CEO or COO? So, do we need a CDO? Source: Arthur D Little.
Paul Hobcraft
JANUARY 15, 2018
The most impressive presentation I reviewed in 2017 was the one from Munich Re, held on 21st November 2017 under their investor day event. For example, they illustrate the Canadian approach to their digital marketing platform. I can simply touch on it here, I suggest you do your own drawing of conclusions.
The Inovo Group
MAY 14, 2018
As the world becomes increasingly volatile, uncertain, complex and ambiguous ( VUCA ) , longer-term disruptions are the greatest existential threat to a company’s growth and survival. Relatively few methods and tools exist to help companies gain insights into longer-term futures that include discontinuities and disruption.
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