2017 Marketing Roadmap Strategy 
hackerearth
NOVEMBER 20, 2017
“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. Also, Deloitte announced a partnership with McLaren Applied Technologies in mid-2017. Check out how the idea generation and project roadmaps here.).
hackerearth
APRIL 30, 2018
The authors of a September 2017 post on Reddal describe a 3C framework to explain why you need a CTO/CDO: “Continuity” in large-scale transformations. With guidance from the board and the CEO, he or she can make a decisive shift around the digital strategy and innovation. That’s some serious validation there. Source: Arthur D Little.
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Paul Hobcraft
JULY 5, 2017
Innovation is advancing but most of it has been designed for a different time, the old era of stable markets, predictable solutions and having a clear sense of your competition. We still lack the alignment to strategy as this remains unclear, poorly communicated and lacking in this critical connecting up of strategy and innovation.
Anaqua
MARCH 4, 2019
percent from 2017. Further, there were 376,610 US applications published in 2018, which is only 1,900 more than 2017, barely a ½ percent change. Constrained budgets mean that IP executives need to be more focused on their portfolio strategies, and the statistics imply that filers are being a bit more selective in what to protect.
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Anaqua
MARCH 4, 2019
percent from 2017. Further, there were 376,610 US applications published in 2018, which is only 1,900 more than 2017, barely a ½ percent change. Constrained budgets mean that IP executives need to be more focused on their portfolio strategies, and the statistics imply that filers are being a bit more selective in what to protect.
Paul Hobcraft
JANUARY 15, 2018
The most impressive presentation I reviewed in 2017 was the one from Munich Re, held on 21st November 2017 under their investor day event. For example, they illustrate the Canadian approach to their digital marketing platform. I can simply touch on it here, I suggest you do your own drawing of conclusions.
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