Winning Ideas and Beyond: 4 Steps to Effective Product Concept Development Workshops
Planview
JULY 3, 2019
Are you utilizing concept development workshops as part of your ideation processes? Imagine if the Xerox team sat down to brainstorm the technology’s use cases and concluded that it would be foolish not to turn the technology into a consumer good. Brainstorm a desired improvement and reverse engineer it. De-risk and validate.
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