Taking Final Ideas to Market is the Hardest Part
Paul Hobcraft
JULY 30, 2020
There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing. Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize.
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