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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Drop-off on the first page of an application is bad news.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing. Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies.

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Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

PM: As a seasoned Mentor, I bring a wealth of experience and expertise to guide individuals and teams toward excellence in the digital economy, information technology, cloud services, data centers, and project management arenas.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

CY: Currently, I am the full-time Certification and Training Lead for the contract I am on as defense contractor where I normally start work at 6:30 am and end Mon-Thurs at 3:30 pm leaving Friday a half day where I can spend some daylight hours on KM projects. Contact us to discuss any of your project needs at info@thinkers360.com

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Effective execution gets very complicated and the skill of the project coordinator comes really to the fore. Peeling away and pulled away- why do we do that?

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