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Once Again, Apple Gives Us a Sense of What is to Come

Brunner

Apple’s announcement In June of 2020 helps us understand this change. Companies that sell mobile advertisements use this ID to help target ads and estimate their effectiveness. Facebook CFO David Wehner said that the changes could lead to a more than 50% drop in its Audience Network advertising business. . Now What .

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. Employee Engagement. Prioritizing diversity and inclusion in the hiring process will develop a more qualified talent pool and attract talent with a wider variety of skills.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established.

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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Consumer behavior has been dramatically altered since the global pandemic of 2020 first started, and we are not going back! There have been numerous negative disruptions to the supply chain since the pandemic struck in 2020, and we are still seeing the effects of it.

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Influencer Marketing: What it Is and Why Your Brand Should Consider It

Brunner

When it comes to social media advertising, influencer marketing isn’t a new concept—especially for the Millennial and Generation X consumer. When combined with an integrated marketing approach influencers drive organic brand engagement, possess exceptional credibility with consumers and create large repositories for branded content.

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Augmented Reality Ads: Tools to Help with Purchase Decision

Brunner

As features that provide consumers with more control over their data and restrict advertising continue to roll out, it’s more important than ever for brands to provide a personalized and interactive experience that feels authentic and is useful. By 2020, AR is expected to reach more than 120M monthly users in the US alone (Facebook IQ).

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Thought Leader and Influencer Interview with Samantha Kelly, Founder, Women’s Inspire Network

Thinkers360 - Thought Leader Interviews

She is featured in the Special Reports of Thinkers360: 150 Women B2B Thought Leaders You Should Follow in 2022, 100 B2B Thought Leaders and Influencers You Should Follow in 2021, and in the annual recognition Top 50 Global Thought Leaders and Influencers on Startups (May 2020). I’m also an expert in LinkedIn & online events.