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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

In a 2020 Glassdoor study, 76% of job seekers found workplace diversity and inclusion to be an important factor in considering employment opportunities. A 2018 study conducted by the Harvard Business Review found that companies with higher-than-average levels of diversity in the workplace had 19% higher innovation revenues.

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The Rise of Video Game Streaming Platforms

Brunner

The largest of these platforms, Twitch, has seen a massive increase in traffic due to Covid-19. So far in 2020, Twitch has recorded 277 billion minutes watched, which is already almost half as many minutes watched in the entire 2019 year (660 Billion). According to Stream Elements, Twitch garnered over 3.1 of the total viewership. .

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

As explained in the video below, this will be a $5m prize to the team which develops an AI which creates its own convincing TED talk, to be held in 2020. This is due to the distinct difference between creativity (the generation of new and valuable ideas) and craft (turning those ideas into something tangible). So what comes next?