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Recognizing the Building Blocks of Innovation

Paul Hobcraft

Many tools, techniques, frameworks, mechanics, and emerging methodologies have allowed different parts of the innovation process to be explored and exploited. We are moving innovation along but not at a pace or design that reflects the need to connect “it ” into one comprehensive process.

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Jobs to be Done: what is it, and how is it used to analyze customers

mjvinnovation

Jobs to be Done teaches us four important things: How to separate correlations made from causality to understand the customer better; How to define real competitors; How to improve the marketing focus and sales strategies; How to improve the innovation process. Understanding the market and the competition.

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Cognyte Selects Qmarkets to Support Market-Leading Security Analytics Software

Qmarkets

Recently recognised as a ‘Leader’ in the 2021 Frost & Sullivan Digital Intelligence Solutions report , Cognyte supplies its software to over 1,000 government and enterprise companies in over 100 countries across the globe.

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

For vehicle manufacturers and service providers in the global transport industry right now, innovation isn’t so much optional as existentially vital. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021. Take sustainability.

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Transport Innovation: Your Guide to Driving Industry Innovation

Qmarkets

For vehicle manufacturers and service providers in the global transport industry right now, innovation isn’t so much optional as existentially vital. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021. Take sustainability.