2021 Brainstorming Ideation Project 
Gregg Fraley
SEPTEMBER 14, 2021
Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. There have been many studies of brainstorming and articles written. Many of these studies start with an outdated notion of what brainstorming is, and usually don’t study real working teams. The Sins That Ruin Idea Generation.
The BMI Lab Blog
MARCH 4, 2021
At the beginning of 2021, we are mostly used to the new digital reality, yet many still feel that online meetings might be appropriate for coordination but not suitable for ideation. What is ideation? We will start with a quick brush-up: ideation is a creative process for generating and exchanging new ideas.
The Inovo Group
APRIL 27, 2020
Kate Lister, President of Global Workplace Analytics said recently, “Our best estimate is that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.”. Inovo has long practiced an approach to opportunity discovery called “slow burn” ideation. Secondary research. Analysis & synthesis. Ethnography.
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