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Leadership Tips for Building a Culture For Innovation

Cris Beswick

As I highlight throughout my book, ‘ Building a Culture of Innovation ‘, companies that fail to make Innovation integral to their cultures risk losing relevance, ceding ground to disruptive start-ups, and struggling to attract and retain top talent. trillion in 2021.

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Four steps for using creativity to drive business growth

Brunner

If we just talk about what we stand for, we’re talking to ourselves; if we just talk about what people care about, we’re chasing culture — and sometimes brands step into places that they don’t belong when they do that. Here are Marcondes’ four steps to business growth as a creative brand. The intersection is the key.”