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Four steps for using creativity to drive business growth

Brunner

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

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Leadership Tips for Building a Culture For Innovation

Cris Beswick

With many companies launching one-off initiatives, products, and propositions, it’s become a marketing department’s dream to profess that the company is now innovative. trillion in 2021. ” This highlights why Innovation must become ingrained in the organisational culture beyond any leader or function.

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