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Five Digital Innovations To Help Elevate Your Retail In-Store and Online Experiences

Daniel Burrus

Artificial Intelligence, Machine Learning, Deep Learning and Cognitive Computing will increasingly be integrated into all Business Processes. Now, we turn our attention to the marketing and advertising end of retail. Five Tech Trends Impacting the Retail Industry.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! That’s why we developed our Real-time Media Models.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. A brand doesn’t need content that says its product is great.

Video 52
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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

By leveraging big data analytics and artificial intelligence (AI), coupled with strong creative thinking, businesses can gain powerful insights that help them improve operations, identify new market opportunities, and create better customer experiences. Secondly, using the Data Studio, they make more predictive analyses. .

Data 118
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. The right talent comes first.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.) Lessons Learned. Does your Stage 1 outpost have Technology Connectors as its key leadership/staff?