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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

Today, Language Models (LLM) are not only making enterprise decisions and operations efficient and straightforward, but they are also composing prose, poetry, and even generating images! ChatGPT stands out as a powerhouse in the realm of Generative AI. What are Large Language Models (LLM)?

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Is AI Selfish?

Digital Tonto

Once you start thinking about selfish genes, memes and temes, and begin applying those concepts to artificial intelligence, it becomes clear that AI must be selfish as well, competing to get itself replicated through us. We managed to contain nuclear weapons and curb the dangers of genetic research. The post Is AI Selfish?

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends.

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Leverage the Power of Google with Revolutionary New Ad Format, Performance Max Advertising

Brunner

It specializes in generating online conversions across all these channels – think of it as “machine learning on steroids” across the whole Google ecosystem. By covering a large portion of Google’s content out of a single campaign, advertisers can more easily scale their ads across the internet. Next Steps.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. We have been working closely with our healthcare clients to identify the right key performance indicators to create a new model for measuring marketing performance. Office of Civil Rights.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

The future of Artificial Intelligence is a hotly debated topic, with countless predictions and speculations about its potential impact. With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services.