User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. Does it matter if your study participants are from B2B vs. B2C companies? When socializing your findings to a product team, building empathy for the participants and their challenges is key.
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