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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. Does it matter if your study participants are from B2B vs. B2C companies? Art / design (e.g., advertising, marketing, journalism, PR). What about online vs. offline businesses?

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

The service is highly customer-oriented: it has been purposely designed to satisfy those unsolved client pains regarding laundry, and it also offers some real benefits, saving its users time and resources. The customer acceptance of the service was highly positive, and TICK has been growing ever since.

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150+ Tools to Easily and Quickly Test Your Business Model

The BMI Lab Blog

Landing pages and websites Digital prototypes Visualization (Design – Photo – Videos) Generate traffic (and feedback) ? Visualization (Design – Photos – Videos). Design Forget about Paint and Photoshop: Canva is a must have if you plan to share content/your prototype online - and need beautiful slides. Just use Logojoy.

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