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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? Likewise, for remote interviews, small business owners and employees don’t always have convenient access to needed technology at their place of business. advertising, marketing, journalism, PR). What about online vs. offline businesses? and revenue.

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

TICK's launch to the market required some investment in marketing and advertisement, together with setting up the business operations and infrastructure needed to deliver the service. Tick offers a very convenient laundry service for those urban dwellers with no time for laundry, using digital technologies for a better customer experience.

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150+ Tools to Easily and Quickly Test Your Business Model

The BMI Lab Blog

If your MVP is a B2C product/service, it can make sense to use local or global influencers to target the audience you need: Hypr (expensive) is an extensive platform that offers broad influencer marketing support. The most powerful searching engine also offers it own advertising services, called Google Ads.

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