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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

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Relationship Marketing For Financial Businesses

The Human Factor

Relationship marketing is a long-term marketing strategy, which builds personalized relationships with customers, creating an improved financial service experience, based on customer loyalty and two-way dialogue. The Value of Relationship Marketing. Contented employees feed into relationship marketing as a virtuous circle.

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Hans Christian Bjørkto

Innovation 360 Group

He is at present engaged as board representative, consultant or manager-for-hire in most aspects of business; like strategy development and implementation, innovation processes, process reengineering and project management, market research, marketing and communication issues, economy and finance, general management and HR.

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L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.

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The Road To Restaurateurship Can Run Smoothly

The Human Factor

It doesn’t matter whether you are currently a finance whizz, an HR bod or an advertising executive. Firstly, you need to draw up a business plan detailing how you are going to fund your new venture, the financial projections of your restaurant and any risks you may need to mitigate. Figures plucked out of the air are not good enough.

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Apple’s Debacle – Why Growth is All That Matters

Adam Hartung

It’s PC sales are doing better than the overall market, as are its tablet sales. Amidst this gloom, Apple presented a vague story about a future based on services – a market that is at the very least vague, where Apple has no market presence, little experience and no brand position. decades ago? FB stock rose 7.4%

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. Finance and banking (e.g.,

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