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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. The Value Added By Big Data and AI.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Challenge 1 : The existing business models are no longer sufficient.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Challenge 1 : The existing business models are no longer sufficient.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Challenge 1 : The existing business models are no longer sufficient.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Want Disruptive Digital Innovation? Here are five strategies that can help anyone reign in the chaos and drive business model innovation: 1. Innovate the experience platform. Microsoft charges for the software, while Google monetizes its data through advertising. Do we need a new strategy and business model?