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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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Monetizing Big Data in Next-Generation Mobility

Corporate Innovation

In my book and previous posts I build a broad case for the importance of big data and AI in next-generation mobility , and provide several examples of data that is being collected, or can be collected, in a variety of transportation and logistics situations. The Value Added By Big Data and AI.

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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Challenge 1 : The existing business models are no longer sufficient. Automakers have been placing the driver experience at their design center.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Challenge 1 : The existing business models are no longer sufficient. Automakers have been placing the driver experience at their design center.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

These innovations and the emerging model are creating two challenges for the automotive industry. Automakers are big advertisers. Challenge 1 : The existing business models are no longer sufficient. Automakers have been placing the driver experience at their design center.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.