BrainZooming

DECEMBER 2, 2015

If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

NOVEMBER 13, 2015

They need strategic thinkers who can develop strategy and turn it into results. This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for leaders to increase strategic collaboration, engagement, and create improved results.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

NOVEMBER 2, 2015

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. That does not mean everyone determines and forms strategy. They need strategic thinkers who can develop strategy and turn it into results.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. ChatGPT, a language-generation program developed by OpenAI, has received praise for its advanced capabilities and ease of use in fields such as customer service and market research.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145