BrainZooming

JULY 6, 2017

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

DECEMBER 2, 2015

If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

NOVEMBER 13, 2015

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

NOVEMBER 2, 2015

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. That does not mean everyone determines and forms strategy. Increase focus for your team with productive strategy questions everyone can use.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Design Tools 61

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. ChatGPT, a language-generation program developed by OpenAI, has received praise for its advanced capabilities and ease of use in fields such as customer service and market research.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145