Remove Advertising Remove Case Study Remove Software Review Remove Strategy
article thumbnail

IA Summit 09 - Day 1

Boxes and Arrows

Designing For, With, and Around Advertising – Karen McGrane User experience designers often express a desire to play more of a strategic role in guiding business decisions. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.

article thumbnail

We Don’t Research. We Build.

Boxes and Arrows

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). I was also prepared with some basic content strategy advice; suggestions about building a content strategy process seemed nicer than pointing out all the poor grammar and typos.