Idea to Value
APRIL 12, 2022
It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. One leader at a consumer company told me that their data suggests that the ideal market share is about 60%.
Brunner
DECEMBER 12, 2023
Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024 , which recognize the world’s best creative work. See case study. We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.
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IdeaScale
MARCH 22, 2017
They launched a full internal multi-channel marketing strategy. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But that was just to invite people to participate.
Strategyzer Innovation
JULY 7, 2020
Currently, the business model of these platforms is based on advertising revenue, which is all about engagement. This means the more of these messages it feeds you, the more clicks it will get, the more advertising revenue. Recently, social media platforms have been heavily criticized for perpetuating false and misleading information.
BrainZooming
APRIL 28, 2016
Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. Enjoy this article?
Daniel Burrus
MAY 18, 2022
Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.
Idea to Value
SEPTEMBER 8, 2017
We have hundreds, in some cases thousands of years worth of recorded history. And especially over the past century, a proliferation in books, lessons and case studies about successful innovations which all business people can learn from. There is no shortage of excellent business advice out there. Then it probably is.
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