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Keeping Your Business Relevant In The Digital Age

The Human Factor

Don’t be afraid of change. The first thing to accept when it comes to staying relevant is that you need to be willing to adapt to change. The world’s leading brands, like Apple, Facebook and Coca-Cola, continue to be successes because they are constantly changing things up. How can you stay up to date? Participate!

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Enhancing Lead Generation Through Telemarketing

The Human Factor

There is then of course event marketing; encompassing everything from seminars to tradeshows. It gets people thinking about whether they should change from what they are doing at the moment and use your company instead. This is a lot more beneficial than other types of advertising. image source. This plants the seed.

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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), With a great team in place, the next step was recognizing that our Mission statement might change on the fly. The mission was our goal, but based on circumstances, it might change.