Advertising Creative Process Engagement Marketing 
Idea Champions
MARCH 28, 2024
Bottom line, it's a GPS for the creative process -- a highly engaging way to close the gap between dream and reality. Your facilitation was the perfect balance of engaging, yet allowing personal exploration. Ideal for committed individuals and small teams. A Sampling of Testimonials "Priceless.
Innovation in Practice
MARCH 20, 2017
Segmentation is a fine marketing tactic, but it won’t help build a brand people can wholeheartedly rally behind. The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. The old model says segmentation is the key to business success.
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