Idea Champions

MARCH 28, 2024

Bottom line, it's a GPS for the creative process -- a highly engaging way to close the gap between dream and reality. Free the Genie is a lightly facilitated online brainstorming session that enables anyone with a need, goal, or aspiration to make a quantum leap of thought and action. Ideal for committed individuals and small teams.

Creativity 26

Creativity Project Brainstorming Roadmap 26

CorporateIntel

JANUARY 7, 2015

.” By the time their flight departs, Daphne and Paul have learned from each other what it means to ride the wave of Endless Encores, finding a new beginning on the path to risk, creativity, innovation, and reinvention. ” ? Beth Collins Ellard, EVP Media, The Advertising Council.

Creativity 40

Creativity Creative Process Management Meeting 40

Boxes and Arrows

AUGUST 3, 2009

There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. Often times, the content teams or copywriters are working with brand, marketing, or product teams on the creation of ‘final’ content.

Software Review 92

Software Review Design Collaboration Agile 92

Innovation in Practice

MARCH 20, 2017

Segmentation is a fine marketing tactic, but it won’t help build a brand people can wholeheartedly rally behind. The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. The old model says segmentation is the key to business success.

Marketing 40

Marketing Creative Process Examples Company 40