BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

OCTOBER 28, 2015

The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Rapidly deploy effective strategic thinking exercises to spur innovation.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Gijs Van Wulfen

NOVEMBER 7, 2016

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Here’s an example of the Idea Route: You can download a free pdf of all the 4 four routes.

Technical Review 63

Technical Review Innovation Technology Resources 63

Gijs Van Wulfen

MAY 5, 2017

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Here’s an example of the Idea Route: You can download a free pdf of all the 4 four routes.

Innovation 63

Innovation Technology Conference Ideation 63