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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. In this way, all ideators knew that their ideas were valued. They launched a full internal multi-channel marketing strategy.

Learning 150
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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile. Rapidly deploy effective strategic thinking exercises to spur innovation.

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A New Model to Start Innovation

Gijs Van Wulfen

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Here’s an example of the Idea Route: You can download a free pdf of all the 4 four routes.

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Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

In 2006, Snickers switched its logo out in an advertising campaign. The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth. Download this free, concise eBook to : Identify your organization’s innovation profile.

article thumbnail

A New Model to Start Innovation

Gijs Van Wulfen

In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Ideate : Generating and choosing original relevant ideas for a product, service, process or experience. Here’s an example of the Idea Route: You can download a free pdf of all the 4 four routes.