article thumbnail

Three principles to help you generate better ideas

Jeffrey Phillips

It's interesting to me how little we appreciate the depth of knowledge and discipline that has been developed over the years where innovation is concerned. Young probably wasn't the first to notice this concept, but was perhaps the first to detail the concept so definitively. His quote about advertising is especially apropos. "In

article thumbnail

Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 33:00) A bad dad joke from Elijah & a shoutout to Ana for the podcast post-production. (40:00) So what is the right CAC:LTV ratio?

How To 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

What is motivating is providing small business owners and their employees with information and tips on how to run the business successfully: things like offering free accounting software, coaching on social media best practices, and personal access to a member of the support team for assistance. This isn’t a bad thing.

Tips 65
article thumbnail

When innovation led to a reversal of fortunes

hackerearth

There are plenty of expert definitions of innovation out there. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. If you thought GameCube was bad, Wii U was worse. It is not just meaningless verbiage like some of us believe it to be. and Apple came back.

article thumbnail

The Key to Effective Value Proposition Development

Taivara

The Key to Effective Value Proposition Development. If you have an immediate problem to solve, we’ve found that bringing a cross-functional team together to tackle the problem head-on yields positive results fast. Problem Definition. This step is typically easier if you’ve developed a solution for a problem.

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

What should the team in the Outpost be doing day-to-day? Successful Innovation Outposts typically develop over a period of time through three stages. Each stage needs a clearly defined set of objectives, and the right team to match those objectives. Startups, entrepreneurs, and management teams. How do you staff it?

article thumbnail

How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

What should the team in the Outpost be doing day-to-day? Successful Innovation Outposts typically develop over a period of time through three stages. Each stage needs a clearly defined set of objectives, and the right team to match those objectives. Startups, entrepreneurs, and management teams. How do you staff it?