Advertising Design Strategy Team Building 
Innovation in Practice
JANUARY 12, 2018
This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas. The basic assumption is that by suspending judgement, people free themselves to come up with unusual and potentially useful ideas. Mark McGuinness ).
The Inovo Group
FEBRUARY 27, 2017
A large, global company was reconstituting its corporate innovation team after a period of massive and intense reorganization involving all aspects of corporate governance and business unit operations. Futures – Create and maintain an informed set of futures, scenarios and forecasts that influence strategy and opportunity exploration.
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hackerearth
MAY 12, 2017
Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. The climb has been quite an uphill task for the iconic toy designer.
Boxes and Arrows
NOVEMBER 24, 2015
Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. There’s quite a bit of variation in terms of business environment, priorities, strategies and other factors across different types of businesses. management consulting, business strategy).
Idea to Value
NOVEMBER 7, 2022
Traditional project management and financial management processes and principles are designed to produce robust plans for exactly how a project should run, and select only projects which are likely to succeed. Clear in design ( “we know roughly what the perfect solution looks like and how it needs to be configured “).
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