Qmarkets

MARCH 27, 2024

In this guide, we’re unpacking eight critical types of innovation that businesses leverage to carve out their niches, disrupt markets, and write their success stories. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

Qmarkets

AUGUST 21, 2020

Somedia is a diversified media company, with over 700 employees spread across several subsidiaries focusing on digital, print, TV, radio, online services, publishing solutions, and advertising sales, as well as an advertising agency.

Idea Management 98

Idea Management Management Crowdsourcing Software 98

Qmarkets

JULY 13, 2017

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. In order to create innovative ideas, Osborne suggested that a group of people should engage in a "brainstorm", i.e. "using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective." Hahnwald S.,

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65

hackerearth

MAY 12, 2017

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. It is a story of disruptive innovation.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Collective Innovation

AUGUST 14, 2017

Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. An engaged social media is an incredible tool to learn about customers needs and problems. Any social media manager should keep data on requests and problems or be involved in the decision making process.

Survey 40

Survey Artificial Inteligence Data Analysis 40