InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead.

Marketing 40

Marketing Technical Review LEAN Design 40

Thinkers360 - Thought Leader Interviews

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I do take days of personal time off to give webinars and travel to events to speak.

Leadership 52

Leadership Marketing Project Management 52

Leapfrogging

JULY 29, 2015

These sales created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. Target has held a “Black Friday in July” event since 2010. Why all the hype? Holding huge summer sales in July isn’t exclusive to Walmart and Amazon. And, it’s not a new concept. Show me the Innovation!

LEAN 100

LEAN Innovation Video Study 100

Leapfrogging

JULY 29, 2015

These sales created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. Target has held a “Black Friday in July” event since 2010. Why all the hype? Holding huge summer sales in July isn’t exclusive to Walmart and Amazon. And, it’s not a new concept. Show me the Innovation!

LEAN 100

LEAN Innovation Video Study 100

Fehmida Kapadia

JANUARY 3, 2018

We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. At this stage of the process, I like to use Ash Maurya’s Lean Canvas.

Engagement 40

Engagement Tools LEAN Design Thinking 40

IdeaScale

FEBRUARY 6, 2017

Jennifer Riggins is the marketeer at Happy Melly , a virtual global business network dedicated to making happiness at work the new norm. brand, Jason’s Lean Change Management book and workshops, and Learning 3.0’s Henry Ford once said, “If everyone is moving forward together, then success takes care of itself.”

Collaboration 100

Collaboration Crowdsourcing Agile LEAN 100

Moves the Needle

JULY 31, 2018

We had the pleasure of co-hosting this amazing event with six-time entrepreneur David Binett i and special guest Kent Beck (one of the original signatories on the Agile Manifesto ), and the discussions held by each of these three innovation powerhouses was a sight to see. This is commonly referred to as Product-Market fit.

Meeting 66

Meeting Underperforming Technical Team Innovation LEAN 66