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THE PROS AND CONS OF A LEAN STARTUP

ImagineNation

Lean’ is the buzzword of the last decade, challenging old school thinking that dictates that a successful business must be resource-heavy to achieve sustainable growth, whilst also giving credence to those who want to launch “almost-there” app startups today to achieve market domination tomorrow. Pros for a lean app startup.

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Expert Interview Series: Jennifer Riggins of Happy Melly On Growing Your Brand Using Collaboration And Innovation

IdeaScale

Bringing a group of these happy individuals together toward a common goal makes them more likely to achieve or surpass those goals. In the shared Slack channels, we also see a core group of members constantly openly sharing experiments and offering feedback. This much smaller group acts as a sort of startup incubator.

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Marketing and advertising agencies have long been the purveyor of ideas. Cut out the middle man and start co-creating.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Lego has managed to wring sustainability by adopting the Lean startup approach. The company lost trying to emulate other PC makers; they were solving the wrong problem. Then, Microsoft invested $150 million (!)

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

We would like to introduce you to one such example: TICK, an innovative venture of Mibelle Group. Looking for a new approach: the case of Mibelle Group Mibelle Group is a full-service retail brand manufacturer, serving Switzerland's largest retailer, Migros. Naturally, not all of them were followed up on.

Groups 49
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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

These partnerships may take the form of Proof of Concept projects with startups, getting to know VC firms and their portfolios, and familiarizing themselves with university groups doing research in the established strategic problems. (It Companies often initially staff their innovation outpost with a venture investing group.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

These partnerships may take the form of Proof of Concept projects with startups, getting to know VC firms and their portfolios, and familiarizing themselves with university groups doing research in the established strategic problems. (It Companies often initially staff their innovation outpost with a venture investing group.