Advertising Guidelines Innovation Product Strategy 
BrainZooming
NOVEMBER 13, 2015
Support and guidelines instead of rules for employee behavior? Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Your commitment to figuring things out? The ability to anticipate your customers?
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You can use the same tool bring speed and efficiency to your corporate innovation team. All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems.
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