IdeaSpies

APRIL 4, 2019

The best way to get free publicity is to get your idea or innovation featured in a post or article if you can. It’s easy to sign up for Google alerts and be advised when your organisation name or innovation is mentioned in the media. The IdeaSpies platform shares clever ideas happening now, (innovations), explained simply.

Guidelines 57

Guidelines Marketing Examples Innovation 57

IdeaSpies

APRIL 8, 2019

The best way to get free publicity is to get your idea or innovation featured in a post or article if you can. It’s easy to sign up for Google alerts and be advised when your or your organisation's name or innovation is mentioned in the media. Free publicity is much more valuable than paid advertising in creating awareness.

Guidelines 57

Guidelines Marketing Examples Innovation 57

BrainZooming

JANUARY 21, 2016

This isn’t just about logos, advertising, and colors. The brand strategy sets guidelines for the go to market approach and provides a platform for new, smart ideas to integrate the product within the overall brand. Boost Your Creativity with “Taking the NO Out of InNOvation”. That’s only a part of brand strategy.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

NOVEMBER 13, 2015

Support and guidelines instead of rules for employee behavior? Your commitment to figuring things out? The ability to anticipate your customers? Being ready for unusual requests? Having resources in place to act? Support organizationally for improvisation? It gets pretty dizzying in a hurry!

Strategy 40

Strategy Strategy Guidelines Engagement 40

Your Ideas are Terrible

NOVEMBER 8, 2016

You can use the same tool bring speed and efficiency to your corporate innovation team. All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. Basic design.

Innovation 61

Innovation Guidelines Design Tools 61

Innovation in Practice

SEPTEMBER 12, 2016

Creating an innovative brand is a great way to build loyalty with your customers. For example, a competitor might begin an advertising campaign telling consumers that the benefits of your brand just aren’t that important. It establishes strict guidelines on every aspect of how a company’s brand will be managed.

Guidelines 40

Guidelines Marketing Innovation Design 40

Daniel Burrus

MAY 22, 2019

For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place. Every company, regardless of size, knows they must advertise if they are to grow. If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come.

Trends 40

Trends Marketing Learning Technology 40