BrainZooming

JANUARY 21, 2016

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence.

Strategy 40

Strategy Strategy Marketing eBook 40

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” Support and guidelines instead of rules for employee behavior? We were in St. Flexibility?

Strategy 40

Strategy Strategy Guidelines Engagement 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You can use the same tool bring speed and efficiency to your corporate innovation team. All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems.

Innovation 61

Innovation Guidelines Design Tools 61

Innovation in Practice

SEPTEMBER 12, 2016

Creating an innovative brand is a great way to build loyalty with your customers. For example, a competitor might begin an advertising campaign telling consumers that the benefits of your brand just aren’t that important. This type of depositioning strategy can lower your brand equity.

Guidelines 40

Guidelines Marketing Innovation Design 40

Daniel Burrus

MAY 22, 2019

For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place. Every company, regardless of size, knows they must advertise if they are to grow. If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come.

Trends 40

Trends Marketing Learning Technology 40