Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.
Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38
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Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.
Brunner
OCTOBER 21, 2022
No other social media platform allows you to target decision makers by job title, company, and industry. Bots have been an issue since digital advertising started. LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform.
Thinkers360 - Thought Leader Interviews
JULY 2, 2023
With a remarkable track record, Sam has become a trusted advisor to numerous organizations across diverse industries. Through this experience, I studied many different business models and industries. SG: Being one of the fastest-growing businesses in the fastest-growing industry, my days are full of challenges.
Brunner
OCTOBER 18, 2023
From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?
eZassi
JANUARY 24, 2023
Electric Vehicle Supply & Equipment Technologies Require Innovative Ideas and Complex Collaborations Across Industries As the world continues to move toward renewable sources of energy, vehicle manufacturers must also keep the pace with their technologies and corporate sustainability goals.
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