Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.
BrainZooming
MAY 17, 2017
With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.
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Daniel Burrus
MAY 11, 2022
For instance, one of the more common instances of intellectual capital at a business or organization is the knowledge base of the employees at all levels. But if you really think about it, what about their knowledge base is valuable, and how valuable is it? Unfortunately, only the company stands to lose in this battle.
Boxes and Arrows
JANUARY 30, 2014
Asking effective questions is a skill built upon the knowledge of what makes certain questions effective, and what the campaign is interested in learning. Knowing how to accurately fill out a form is a knowledge-based task requiring a limited amount of practice.
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. ChatGPT, a language-generation program developed by OpenAI, has received praise for its advanced capabilities and ease of use in fields such as customer service and market research.
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