Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Now apply that same concept to advertising. Office of Civil Rights.
BrainZooming
MAY 17, 2017
I spoke about Social-First Content at the April 2017 Social Media Strategies Summit in Chicago. As always, I left this Social Media Strategies Summit with valuable insights on social content strategy plus great ideas for further developing our brand. Strategy vs. design. Writing vs. visual communication.
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Daniel Burrus
MAY 11, 2022
For instance, one of the more common instances of intellectual capital at a business or organization is the knowledge base of the employees at all levels. But if you really think about it, what about their knowledge base is valuable, and how valuable is it? Unfortunately, only the company stands to lose in this battle.
Boxes and Arrows
JANUARY 30, 2014
Strategy plane. The goal of almost any learning experience is rooted in acquiring the new skills, knowledge, motivation, and/or confidence to change an existing behavior or create a new one. Those gaps exist due to a lack of the following: Knowledge: Do learners lack the proper information to complete a task?
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. The battle will not only focus on conversational AI but will spill into other areas such as search engines with Microsoft plans to combine ChatGPT with Bing.
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