Tullio Siragusa
JANUARY 25, 2021
To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing.
The Human Factor
SEPTEMBER 21, 2018
Training and education will equip you and your teams with the necessary knowledge and skills to make digital work for your business, so make sure you include digital training in your development strategy going forward. Check out some free digital marketing courses or learn about social media to help you develop your knowledge.
Boxes and Arrows
AUGUST 7, 2008
At first glance, advertising sites, RIAs, and some transactional sites seem obvious candidates for engrossing their visitors in the world of the brand; enterprise solutions, not so much. As John Ferrara has demonstrated , games tackle similar tasks as web applications and the HCI considerations still apply.
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