Bring Startup Speed to your Innovation Team with Personas
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams.
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