Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.

How to Manage Early Stage Innovation

Innovation Excellence

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Unfortunately, many companies lack a strategic planning process for innovation, or they manage it poorly. Innovation Management Product Innovation R&D Product Portfolio Management product strategy Product vision


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Innovation Roadmaps: What Are They Good For, Anyway?

Innovation Excellence

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they? Innovation Management Product Innovation R&D Strategy Product Development Product Roadmap product strategy

Community Collaboration Workshops Come in All Sizes


On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Actively engage more employees in strategy AND implementation success.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You can use the same tool bring speed and efficiency to your corporate innovation team. All personas serve the same purpose: to help innovation teams empathize with customers and create solutions to solve their problems. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. So… just who is our customer anyway?

Ideation: Anatomy of a New Product Idea


Ideation: Anatomy of a New Product Idea. Getting New Product Ideas Flowing. If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. In the broadest sense, we’re talking about open innovation. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Storming New Product Ideas.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return


Hackathons, internal innovation programs, open innovation, technology acquisitions…these days it seems like everyone is jumping onto the innovation bandwagon. How is innovation best performed? Can guidelines for innovation be created? The survey presented five key innovation practices which delivered the highest improvements in performance. Once upon a time innovation was a technique practiced by lone inventors. FORMALIZED INNOVATION MANAGEMENT.